Collaborative Feedback Approach for Improving Customer Engagement and Product Increment in Agile Software Development

Rosnani Shuib and Sa’adah Hassan


Customer engagement and feedback are crucial in agile software development to ensure the product released meets their needs. However, lack of involvement and delayed feedback are the main challenges, especially if the customers are in distributed locations. These could cause the product increment quality, poor iteration planning decisions, and late product delivery. A collaborative feedback approach is proposed in this paper to support gathering feedbacks of product increment and decision-making in iteration development planning. The proposed approach also embraces a quality assurance (QA) mechanism to ensure quality adheres to the product increment. An evaluation was conducted where a tool, called CrowFeID, was developed as a proof-of-concept of the proposed approach and to support the iteration review process. As a conclusion from the responses received, the proposed approach and tool can reduce delayed feedback during the iteration review and provides valuable input in making decisions for the product increment and next iteration planning.


Agile development, collaborative feedback, iteration review, quality assurance, Scrum.


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